Hey all, I wanted to share a bit about our marketing plan going forward. As we enter the final stretch of post-production, the effort to market the film (and this site ;) has already begun. So here's a little update about what we've been doing and what we're planning.
As many of you know, we started this site last year around the Springtime when the script had just been completed. Since then, it's grown as has our audience (thank you btw!). But the purpose of this site has always been, first and foremost, to document and share the process of making Deployment Strategy with friends, family, and film fans. In a lot of ways the site shares similarities with the KongisKing.net website which chronicled the making of Peter Jackson's King Kong. What we need know is the Deployment Strategy movie website which will focus more on marketing the film. That site is currently under development and will showcase the movie and its characters as the center piece.
The new site will feature the movie trailer, scene clips, and stills just like this site but wil also have supplementary information to raise interest in the story concept. What is CIPDA and what is the significance of article 17? The Oon Tong is a real Thailand-based crime syndicate, but what is it up to 50 years in the future when this story takes place? How has the cyber-crime landscape evolved over these years and how has it affected the Department of Homeland Security?
We plan to have character profiles for each of the soldiers in the film (kinda like the ones you'd get on the back of your GI Joe figures!) with bios and specs.
There are other plans too, but I gotta leave some surprises! Yes, it is a bit unheard of to reveal ones marketing plans because, in a way, it can work against you. (The most pessistic readers out there will liken marketing with manipulation and the first step to resistance is understanding how it works- deep huh?) But since when are we slaves to convention? I mean, there's not supposed to be any such thing as indie sci fi, right? ttyl. mc